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Target is in trouble – at least with some of it’s customers.

Some shoppers are really ticked off about this “Trophy” t-shirt being sold at the retail chain.


They say it’s sexist and treats women like objects. And there’s even a petition on Change.org to get it removed from Target. With 13,000 signatures and counting.

Target has responded to the backlash by saying, “It is never our intention to offend anyone and we always appreciate receiving feedback from our guests. The shirt you’re describing is part of a collection of engagement and wedding shirts that are available in our women’s and plus size departments. The collection also included shirts that say ‘Team Bride,’ ‘Mrs.’ and ‘Bride.’ These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests.”

But seriously, who would even wear a shirt like that?!

Trophy Wife T shirt

Oh never mind. I guess I would. Because I bought this sweatshirt like 4 years ago (not from Target).

My beef with the Target Trophy shirt is that it appears to be sort of unflattering and you can basically see through the material.

Plus, many shoppers on social media have said it’s hanging in the Juniors department and as a mom to three girls, I would not be happy to see it there. Fun wink or not.

But as a fun novelty gift for adults? I don’t see a problem with it. But where is the male equivalent?!

Screen Shot 2015-07-22 at 10.36.57 PM

Your move Target.


7 Responses to is target’s “trophy” shirt offensive?

  • MsDolfinn says:

    I totally see the humor in it and would honestly wear one myself as a goof. I would also like to see the male version (my husband would be adorable in it.) As for those that do not like it, ok, that is your prerogative to not like it and not buy it, however why is it that the rest of us have to be denied a fairly cute joke shirt just because a handful of the masses don’t like it?

  • I don’t get it??? There are way more deragatory things going on shirts these days than this saying. Maybe the ones offended feel its too close to home? I think you look hot, Kelcey. As always. 😉

  • I think people need to lighten the hell up. These are adorable! I’m far from a trophy wife (okay, I’m just being humble, I’m trophy as hell, lol), but even I would wear one as a tongue-in-cheek joke–which is how, I’m sure, many other women with great senses of humor would wear them. I think they’re awesome.

  • Jenny says:

    I feel like if you don’t like it don’t buy it. Why is everyone so offended over everything?? It is getting ridiculous. Now if it is in the junior section then I think they need to move it ASAP but I was in Target the other day and did not see it in the junior section or the regular section so either they are sold out or they pulled it from the floor??

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kelcey kintner