I have been working with Luvs on their clever campaign about the difference between being a first time mom versus a second time mom. You know, the first time around you had a diaper bag the size of a steamer trunk and the second time around, you just pray you have a diaper shoved somewhere in the glove compartment.
Luvs made some very funny videos (and yes, they are truly funny!) about how you seriously relax with your second kid. Then the company hired six bloggers, including myself, to spread the word about this campaign.
So I turned my minivan into the Luvs Mobile (yes, I made a sign) and showed some local moms these videos. Now one (who will remain nameless) remarked that my minivan was surprisingly messy given how much I hate clutter in my own house. I handed her a dustbuster and told her to get to work so perhaps she’s learned a lesson about keeping mum.
Anyway, these moms had their own funny stories to tell about being a first time vs. second time mom…
And all of us moms could definitely laugh at how seriously we once took first time motherhood…
And thanks to Luvs, you can win six months of free diapers!! That’s money you can spend on wine or candy or Ryan Gosling posters. Your choice! You’ll win coupons, so feel free to give to a friend if you are out of the diaper stage.
To enter, just check out some of Luvs’ first kid/second kid videos and tell me what advertising spot you think the company should make next.
We will pick the winners on February 28th! Good luck.